One person. Every signal.
Path to purchase
An Instagram ad at lunch, a purchase after dinner — on a different device. Follow the line, and open the raw events exactly as they land in your feed.
12:05Ads feed
Saw a Salomon trail-shoe ad on Instagram
Creative text and call-to-action captured at impression time.
12:31E-Commerce feed
Searched Amazon for trail running shoes
High-intent retail behavior inside the app — invisible to web-only measurement.
12:33E-Commerce feed
Viewed the Salomon Speedcross 6 product page
Product, price, discount and seller — the anatomy of consideration.
19:04Search feed
That evening, compared alternatives on Google — from a PC
Same pseudonymous user, different device. Cross-device identity is native to the feed.
19:20Clickstream feed
Read an 11-minute review on runrepeat.com
Consideration happens on the open web — clickstream fills the gap between retail touchpoints.
19:26E-Commerce feed
Bought the shoes on Amazon
The journey ends in an actual completed purchase — $119, that same evening.
From the first ad on her phone at lunch to a completed purchase on her desktop after dinner — the entire funnel, one continuous observable story.
Illustrative journeys with synthetic data — the schemas match the production feeds. See how feeds are delivered →