News and Updates

Rising costs, fraud, and stagnant pricing are squeezing traditional panel economics. This post explores how behavioral data and a 'direct data dividend' model can transform panelists from survey respondents into long-term contributors — and panels from respondent suppliers into behavioral intelligence infrastructure.

Surveys tell us what people remember. Behavioral data tells us what they actually did. As panels evolve from on-demand survey infrastructure into continuous behavioral intelligence systems, the architecture of market research is fundamentally changing — and the most exciting chapter is just beginning.

A recap of SampleCon 2026 exploring why real human panels are becoming more valuable, not less, in the age of AI. As synthetic data and AI models transform market research, verified human behavior remains the essential ground truth. Learn how panels are evolving from survey distribution networks into behavioral intelligence platforms, and why understanding real people in real contexts will define the future of market research.

Using real behavioral data from opted-in users, Behavix analyzes the 2025 AI race. ChatGPT leads with 78% retention, but Gemini's momentum is surging. Claude and Grok show intense engagement despite low reach, while AI assistants complement rather than replace Search. As adoption doubled to 35%, discover who's actually winning—and what's next.

Traditional market research is ending, but not dying—AI is transforming it into real-time behavioral intelligence powered by proprietary data and human orchestration.

Census data can't replace panels. Discover why person-based panels are more critical than ever for cross-platform measurement, calibrating big data, and building trustworthy insights in a privacy-first, AI-native world.

Behavix partners with Maiden Century to deliver real-time, AI-enriched behavioral data to hedge funds and institutional investors, enabling more accurate predictions of digital company performance through the IDEA platform.

Why panels aren't obsolete—they're essential. Learn how combining panel data with real-time behavioral insights and AI creates the hybrid measurement system needed to deliver actionable intelligence at machine speed in a privacy-first world.

Learn how real-time behavioral data transforms panel management by detecting fraud faster, validating self-reported information, and providing deep insights into panelists' actual online behavior to improve panel quality and drive revenue

AI agents need real human behavioral data to work effectively, but there's a critical shortage. This post explains how Behavix's real-world digital interaction datasets are solving this problem for the next generation of AI systems.

Behavix behavioral data reveals predictive sentiment signals for Tesla stock movements, demonstrating how negative sentiment precedes price declines with remarkable accuracy.

Behavix CEO explains how the company's AI-native behavioral data platform is built for the future of insights, while legacy market research companies struggle with outdated survey-based models.

Discover what Behavix's real-time mobile usage data reveals about Netflix's momentum, showing how key content releases drive engagement spikes that correlate with subscriber growth—insights available before earnings reports.

Behavix demonstrates its real-time consumer behavior tracking capabilities by comparing Walmart and Target's Q3 2024 digital engagement, revealing how early data signals can help investors predict retail performance before official earnings reports.

Exploring the contrasting approaches to AI development between the US and Europe, from investment strategies and regulatory frameworks to data privacy and ethical considerations. A perspective on how these different paths shape the future of AI innovation.

Dr. Hannu Verkasalo shares four key strategies from the Berggren Future Forum 2024 on integrating AI into corporate strategy: treat AI as a strategic partner, balance AI insights with human intuition, build cross-functional teams, and embrace AI-driven evolution.

A software engineer's journey from market research burnout to co-founding Behavix, revolutionizing ResTech with a focus on engineering excellence.

Hannu Verkasalo, CEO of Behavix, highlights the company's mission to revolutionize market research by democratizing access to behavioral data.

Behavix co-founder Surath Chatterji reveals the company's origins, mission, and vision to transform market research through ethical and transparent behavioral data collection.