Use cases
One consented, cross-platform stream of what people actually do, applied to the questions research, marketing, media and investment teams ask every day.
Brands · Agencies
“Did people who saw our ad search for us, visit or buy?”
Tie ad exposure in social and in-app feeds to the searches, site visits and purchases that follow, complementing brand-lift surveys with observed behavior.
Retailers · CPG brands
“Where do shoppers compare us, and where do we lose them?”
Product views, comparisons, carts and checkouts across devices, including the marketplace apps that web-only tracking never sees.
Streamers · Publishers · Broadcasters
“Who watches what, on which device, and what do they switch to?”
Titles, episodes and watch time across streaming and social video apps, alongside the promos that drove them.
Platforms · Brands · Investors
“How are people using AI assistants alongside search, and for what?”
Search queries and AI-tool usage side by side: prompts and topics, never private message content.
Brands · Strategy teams
“What's our share of app and web usage versus rivals, week by week?”
Reach and time spent for apps, domains and brands, tracked over time from the same consented panel.
Hedge funds · Analysts
“Is usage growing before it shows up in earnings?”
Usage and engagement signals for listed companies, available before earnings and delivered as feeds your models can ingest.
Agencies · Publishers · Ad tech
“Who actually uses this app, and what else do they do?”
Coarse demographics and inferred interests built from observed behavior, ready for planning and activation.
Research firms · Panels
“Does what people say match what they actually did?”
Field surveys to the same consented panelists through our audience partner network, and see what people said next to what they actually did.
See it in the data
Not a dashboard of abstractions — the actual sequence of events one consented, pseudonymous panelist generates across apps, ads, search and the open web. Pick a journey, follow the line, and open the raw events exactly as they land in your feed.
Journey
One evening on one phone: gaming, social, an ad that lands — and the research it triggers. Ad exposure → search intent → brand site.
→Journey
An Instagram ad at lunch, a purchase after dinner — on a different device. In-app retail behavior web-only measurement never sees.
→Journey
A TikTok promo becomes two hours of streaming — and an AI search afterwards. Discovery on the surfaces it actually moved to.
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