Notes from asi Venice 2026: liquid audiences, the murky middle between an ad and a purchase, JICs welcoming many technical routes to one standard, and why the next audience currency will be a governed agreement about reality.
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News and Updates
Thought leadership, partnerships, and product updates from the Behavix team.
The Currency Is No Longer a Number
Notes from asi Venice 2026: liquid audiences, the murky middle between an ad and a purchase, JICs welcoming many technical routes to one standard, and why the next audience currency will be a governed agreement about reality.
Search Tells You What. Behavior Tells You Who, How, When, Where. Behavix and MyTelescope Bring the Real Consumer Into Every Marketer’s AI
Behavix and MyTelescope announce a strategic collaboration that fuses census-scale search and demand data from 13 platforms with Behavix’s opt-in, person-level behavioral panel data — delivered through MCP straight into Claude, ChatGPT and Copilot.
Behavix Thought Leadership Series: The Future of Consumer Intelligence
Behavix Strategic Advisor Joaquim Bretcha, former ESOMAR President, discusses the say-do gap, data quality, AI, and why behavioral data is key to the future of consumer intelligence.
Behavix Expands Its European Behavioral Data Ecosystem with horizoom Partnership, Strategic Advisor Joaquim Bretcha, and New Generation of Mobile and Desktop Data Feeds
Behavix partners with horizoom to expand its European behavioral data ecosystem, appoints Joaquim Bretcha as Strategic Advisor, and launches enriched data feeds covering e-commerce, streaming, and digital advertising across mobile and desktop.
Rethinking the Economics of Panels in the Behavioral Data Era
Rising costs, fraud, and stagnant pricing are squeezing traditional panel economics. This post explores how behavioral data and a 'direct data dividend' model can transform panelists from survey respondents into long-term contributors — and panels from respondent suppliers into behavioral intelligence infrastructure.
From Surveys to Behavioral Operating Systems: The Next Architecture of Market Research Panels
Surveys tell us what people remember. Behavioral data tells us what they actually did. As panels evolve from on-demand survey infrastructure into continuous behavioral intelligence systems, the architecture of market research is fundamentally changing — and the most exciting chapter is just beginning.
SampleCon 2026 Long Read Recap: Real Humans in the Age of AI
A recap of SampleCon 2026 exploring why real human panels are becoming more valuable, not less, in the age of AI. As synthetic data and AI models transform market research, verified human behavior remains the essential ground truth. Learn how panels are evolving from survey distribution networks into behavioral intelligence platforms, and why understanding real people in real contexts will define the future of market research.
Behavix Accelerates US Expansion of Behavioral Intelligence with Strategic US Partnerships with Fair Response
Behavix partners with Fair Response to accelerate US expansion, merging behavioral intelligence with premium survey data. The company also launches its global Audience Feed solution, enabling panel companies to profile consumers passively and create new revenue streams.
The AI Race: What User Behavior Reveals
Using real behavioral data from opted-in users, Behavix analyzes the 2025 AI race. ChatGPT leads with 78% retention, but Gemini's momentum is surging. Claude and Grok show intense engagement despite low reach, while AI assistants complement rather than replace Search. As adoption doubled to 35%, discover who's actually winning—and what's next.
Is it the End of Market Research as We Know It?
Traditional market research is ending, but not dying—AI is transforming it into real-time behavioral intelligence powered by proprietary data and human orchestration.
Panels Aren’t Dead—They’re the Missing Engine In A Privacy-First, AI-Native Measurement World
Census data can't replace panels. Discover why person-based panels are more critical than ever for cross-platform measurement, calibrating big data, and building trustworthy insights in a privacy-first, AI-native world.
Behavix Expands Ecosystem with a Strategic Partnership with Maiden Century
Behavix partners with Maiden Century to deliver real-time, AI-enriched behavioral data to hedge funds and institutional investors, enabling more accurate predictions of digital company performance through the IDEA platform.
User-Centric Behavioral Data is the Engine of a Real-Time, AI-Native Insights Economy Amidst the ResTech Evolution We are Witnessing
Why panels aren't obsolete—they're essential. Learn how combining panel data with real-time behavioral insights and AI creates the hybrid measurement system needed to deliver actionable intelligence at machine speed in a privacy-first world.
Behavix Expands Ecosystem with Partnership with Syno International and Announces Senior US Advisor Appointment with Matt Hynes
Behavix partners with Syno International and appoints Matt Hynes as Senior US Advisor to drive AI-powered ecosystem growth.Behavix announces a strategic partnership with Syno International to bring AI-powered behavioral intelligence to global research panels, while appointing veteran market research executive Matt Hynes as Senior Strategic Advisor (US) to accelerate ecosystem growth and US expansion.
Unlock Real-Time Panel Insights: Transform Your Panel Using Behavix’s Audience Datafeed
Learn how real-time behavioral data transforms panel management by detecting fraud faster, validating self-reported information, and providing deep insights into panelists' actual online behavior to improve panel quality and drive revenue
Behavix and Shareparty Insights Join Forces to Build Asia’s Widest Pan-Regional Behavioral Data Ecosystem
Behavix and Shareparty Insights partner to build Asia's largest behavioral data ecosystem, combining privacy-first technology with extensive regional panel networks to deliver comprehensive digital consumer insights across the Asia-Pacific market.
Why AI Needs Real-World Human Data and Why Behavix Is Ready
AI agents need real human behavioral data to work effectively, but there's a critical shortage. This post explains how Behavix's real-world digital interaction datasets are solving this problem for the next generation of AI systems.
Behavix as the Early Signal: Tracking Tesla Sentiment Before Stock Turns
Behavix behavioral data reveals predictive sentiment signals for Tesla stock movements, demonstrating how negative sentiment precedes price declines with remarkable accuracy.
Behavix and the Future of Insights: Why We are Built for the Market That's Coming
Behavix CEO explains how the company's AI-native behavioral data platform is built for the future of insights, while legacy market research companies struggle with outdated survey-based models.
Behavix Accelerates Global Growth with Strategic Hires from Nielsen, Ipsos, Comscore, Hitwise, ResearchNow, Pathmatics, and ByteDance
Behavix strengthens its global position with four industry veterans joining to accelerate expansion across key markets following a successful Q1 2025, enhancing the company's privacy-first behavioral data capabilities for enterprises in research, finance, and AI sectors.
Behind the Binge: What Behavix’s Real-Time Behavioral Clickstream Data Reveals About Netflix's Momentum
Discover what Behavix's real-time mobile usage data reveals about Netflix's momentum, showing how key content releases drive engagement spikes that correlate with subscriber growth—insights available before earnings reports.
Stay Ahead of the Market with Behavix's Data-as-a-Service Products
Behavix demonstrates its real-time consumer behavior tracking capabilities by comparing Walmart and Target's Q3 2024 digital engagement, revealing how early data signals can help investors predict retail performance before official earnings reports.
Behavix Secures $2.5M in Seed Funding to Disrupt Behavioral Data Market
Behavix announces a successful $2.5M seed funding round led by Vendep Capital and Superhero Capital. The investment will fuel the company's mission to revolutionize market research through AI-powered behavioral data solutions, enabling expansion of operations, product development, and US market growth.
Competitive Dynamics Between the US and Europe in Utilizing AI
Exploring the contrasting approaches to AI development between the US and Europe, from investment strategies and regulatory frameworks to data privacy and ethical considerations. A perspective on how these different paths shape the future of AI innovation.
Behavix Amplifies Global Presence with Several Strategic Advisor Appointments
Behavix Inc. expands its global reach with ex-Ipsos, Comscore and Dynata Executives; Launches Strategic Partnership with Data Market Place Datality in the US.
How AI Should Reshape Corporate Decision Making and Strategy
Dr. Hannu Verkasalo shares four key strategies from the Berggren Future Forum 2024 on integrating AI into corporate strategy: treat AI as a strategic partner, balance AI insights with human intuition, build cross-functional teams, and embrace AI-driven evolution.
From Market Research Burnout to Behavix Co-Founder: Building the ResTech future
A software engineer's journey from market research burnout to co-founding Behavix, revolutionizing ResTech with a focus on engineering excellence.
Riding the ResTech Wave: How Behavix is Shaping the Future of Market Research
Hannu Verkasalo, CEO of Behavix, highlights the company's mission to revolutionize market research by democratizing access to behavioral data.
Behavix Welcomes New Key Hires and Advisor
Behavix expands its Helsinki team with industry experts and appoints Oscar Carlsson as a strategic advisor, aiming to revolutionize market research with innovative behavioral data solutions.
Industry veterans launch a revolutionary behavioral data start-up Behavix
Behavix launches to revolutionize market research with AI-powered behavioral data collection. Founded by industry veterans, we aim to provide high-quality, real-time and opt-in behavioral data.
The Founders’ Story Behind Behavix: Democratizing Behavioral Data
Behavix co-founder Surath Chatterji reveals the company's origins, mission, and vision to transform market research through ethical and transparent behavioral data collection.
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